Start Light
A Light and Fashionable start to your healthy lifestyle
I liked the challenge of treating a water bottle less like something you carry and more like something you wear. What started as a simple observation about bulky gym bags turned into a full product-design rabbit hole of straps, knots, colors, holders, and far too many tiny hardware decisions.
Product Film
(Please don’t let the AI haters see this)
Lookbook
Brand: La Vie
Creative Agency: Purpose.ANT
Executive Director: Thuong Do
Creative Director: Nam Hang
Senior Art Director: Quang Ho
Senior Copywriter: Anh Le
Senior Designer: Duc Pham, Khai Hoang
Designer: Thu Bui
Planning Team: Phuong Pham
Account Team: Tam Nguyen, Kha Le, Nhi Nguyen
Film Production House: CHILDREN OF
KV Production House: ClickOn
Lookbook Production House: ChopChop Production
Strap Production: GIN