I’m Quang, a Senior Art Director based in Saigon. My work usually begins with a dumb observation, followed by an unreasonable amount of overthinking. My work moves between film, OOH, social, product design, activations, and occasionally turning water bottles, pizza boxes, beer cans, milk ads, or traffic signs into things they were never meant to be.

I care about craft, but not decoration for decoration’s sake. Sometimes my job is to build an entire visual world. Sometimes it is to step back, remove everything unnecessary, and let one good line do all the work.

Outside advertising, I’m a gamer, film lover, book devourer, meme maker, reference hoarder, chronic procrastinator, and professional tab opener. Somehow, all of that led me here.