La Vie Yên Tag
Reminding You to breathe through the smallest items
I’ve always liked ideas that quietly sneak into real life instead of asking people to stop and pay attention.
Yên Tag was our way of turning ordinary objects into tiny reminders to slow down, breathe, and maybe not lose it today.
Yên Tag
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Yên Tag 〰️
Brand: La Vie
Creative Agency: Purpose.ANT
Executive Creative Director: Thuong Do
Creative Director: Nam Hang
Senior Copywriter: Anh Le
Senior Art Director: Quang Ho
Senior Designer: Duc Pham
Planning Team: Phuong Pham
Account Team: Tam Nguyen, Minh Nguyen
Production House: ChopChop Production
Photographer: Chi Thanh