More than being The Best,
It’s the determination to be better
Using a wordplay to awake mechanics’ pride
Mechanics keep the country moving, yet somehow still get treated like background characters.
We thought it was time to give them the main-character lighting, while staying very humble.
Awards
MMAs X Global GOLD - Diversity & Inclusion
MMAs APAC GOLD - Diversity & Inclusion
MMAs Vietnam BRONZE - Brand Purpose / Activism
Brand: Shell
Creative Agency: PURPOSE.ANT
Creative Director: Hang Hai Nam
Copywriter: Anh Le
Jr. Copywriter: Quang Pham
Art Director: Quang Ho, Tien Bui
Designer: Quang Ho, Tien Bui, Khanh Nguyen, Phuc Dao
Planning Team: Ngoc Pham, Tuyet Anh, Thanh Thanh
Account Team: MyLi, An Tien
Production House: CHILDREN OF
Director: Quan Le
Key Visual Production House: Click On
Photographer: Nguyen Phuong Nam