Men’s Success. Unframed.
There’s More to a man that what fits the frame
Men’s success is often reduced to the same familiar close-ups: the body, the car, the money, the status. So we cropped in on those clichés first, then slowly widened the frame to reveal the fuller, more human stories behind them. We didn’t win the Young Lions Competition, but we did get to see Anselmo Ramos, Gastón Bigio, Aaron Starkman, and Sir John Hegarty in person. Not the result we came for, but still a pretty good frame to take home.
Brand: Unstereotype Alliance
Vietnam Entry - Film - Young Lions Competition, Cannes Lions 2024
Vietnam Creative Team: Quang Ho, Uri Tran